Monday 16 January 2012

Tennis and Tomic: Game. Set. Match?

You may recall earlier (if you're new...just scroll on down to the sponsorship post) that I posted about Tomic struggling to gain a decent sponsorship, due to him being well "normal". As of late he has managed to make himself "abnormal", therefore being noticed by the countries media and being made the current poster boy for the sport and the Aus Open. Sam Stosur played back up racket to the 19 year old, due to her poor performance leading up to the Aus Open, meanwhile Tomic had a cracker winning the Kooyong Classic.

It appears that young Tomic has come to spark the interest of potential sponsors and media alike, through his sporadic and inspirational style of tennis. Winning his first round in the Australian Open in true Aussie Battler spirit, he began creating himself a story, not to mention the promo Channel 7 ran of a younger Tomic explaining that he bought his first racket with 50cents at a garage sale. Now theres a story...."Unkown to this child, he was being called by the sport. Little did he know that he would become the next Australian tennis superstar" AWKWARD! When only a year ago he was dismissed and was considered to be too young to really make a name anytime soon.


According to BandT, Channel 7 is reliant upon their ratings for Australian Open as it becomes a pre-cursor for the rest of the years ratings. Seeing as they are the number one rating television channel, I guess there is some validity to the claim. Realistically, there will be no Australian in the finals and the closest we will come is through Tomic, hence Channel 7's newly found keen interest. So where to from here for Tomic? I suppose we will find out at the 2013 Australian Open, who knows he may be our home grown Federer.