Tweet yourself silly

Majority of us are on Twitter and Facebook, tweeting and posting away about what interests us, what were doing, what we LIKE, why we go somewhere, do something, say something and the list goes on and on and on and on....

Most of us are on Twitter to follow our favourite celebrities, musicians, brand and some of our friends...mostly the latter. Those who we follow are more than aware of why we do it and the power they have and hold till fame does them part. Facebook on the other hand is a friend connecting tool, with the splash of celebrity and a lot of our local favourites e.g. clubs, shops, restaurants and bands. So which platform has the most power, or are they reliant upon one another.

Twitter seems to be the place where brands and products flaunt what they got and get millions and trillions of followers to retweet, mention or trend them. Where as Facebook seems to create a more fleeting worth of awareness and making a smaller mark on the user. However when twitter is used as an awareness mechanism (seeing as it is 140 characters or less) and Facebook is able to provide all the information you need to succeed.

I have been pulled into the force field, I am frantically tweeting and posting about Dj Afrojack and his New Years Eve competition, mostly because I want to get his post to 10,000 likes and see what,when, where and how! I'm not going to lie I want to win, but in me advertising it like this means I may not, which is fine because I'm dying to know the details so I can meet the criteria to WIN WIN WIN!

So when it comes down to it, being on social media really does work ONLY if you have the style, the product, the hype and MOST OF ALL...the crazy followers to make the gears turn and get the engine moving. Having the correct followers and being able to create a brand perception that will motivate and initiate buzz, are all necessary elements to be ruling the social media world.

WHO has you in their social media force field? WHY have you been pulled in? WHEN will you ever get out?

The Branding Bunch

So here's a story of long loved branding...Coca Cola is part of many lives, its never new, in-fact it just works harder, to maintain its brand name!

Coca-Cola or more affectionately known world wide as Coke, it entered our live many moons ago with a pop of the cap, a tingling on the taste buds and a satisfied ahhhh. Coke we thank-you for your extremely long service to not only consumers but as the case study for the next generation of the advertising army.

We associate Coke as being fresh, fun, attractive and improving on our sense of community. For a carbonated beverage that is pretty damn good,  after all it is a universal word. 'Share A Coke' is the latest Coca-Cola campaign; it encompasses everything Coke is and has found yet another way to be current, to be noticed, to be purchased. So what is this 'Share A Coke' craze? It is pure GENIUS is what it is, the simple notion of putting a name on a Coke and telling the consumers to 'Share A Coke with Matt, Liam, Victoria....' captured the ever impulsive, attention craving and money wielding Gen X, Gen Y and Gen Z.

But what about us folk with the left of field names? Fear not, this campaign is not half-baked, you can go to 18 Westfield locations around Australia and have your name printed onto a Coke can for FREE! What a great Christmas idea, did I mention it is FREE! I'll say it again GENUIS!

This campaign doesn't there you can even win $50,000 between yourself and some mates and if you don't have a Westfield near you share a personalised Coke virtually through there Facebook page. Coke was meant to be shared, to be loved by all and Coca-Cola Amatil has ensured this.

My Facebook timeline was at one point ruled by people getting there personalised Coke cans and a million questions of Where? How? When?. This was a perfect way of gaining the target markets attention, as us Facebookers love "sharing" our latest feats. Along with the online avenue, there is outdoor, television and radio commercials, this mix is perfect as it hits you no matter where you go...inescapable and as the ads are short and sweet (much like a can of coke) you pay attention. Honestly, who can say that they don't pay attention to a Coke commercial, there is always an intrigue into what they are doing next and when can I get it!

Coca-Cola has become part of history and will remain with us long into the future.

Viva La Coca-Cola!

Check out this link: Best coke ads

Krazy Kardashian Koncotions

Honestly, I had no intention on posting about them AT ALL! Then came along Gruen Planet and whaddaya know!

The Panel from Gruen Planet said it best! No denying the Kardashians are the incredible at what they do, bringing the world (and a million brands) to their feet and making a hell of a lot of money doing it! So how do they do it? Originating from the small time fame of their father, Robert Kardashian (Lawyer to OJ Simpson), they took this golf ball of fame and rolled it into a medicine ball, filled with kash. Hate them or love them, they've done it extremely well.

Enough from me...Let the Gruen Planet Panel of Wil Anderson, Todd Sampson and Russel Howcroft explain the intricacy of the Kardashian Klad Kindgom.

(caution: Wil Anderson is ridiculously hilarious, stitches may result)

Lets Get Digital, Digital!

As I scroll down my twitter timeline I see the word "digital" pop-up on majority of the industry accounts I follow...which lead me to think...WHY DIGITAL, WHY NOW?

As of late digital and advertising have become two peas in a pod. One without the other doesn't seem to make sense. Driving down the main roads in metro areas you see billboards going digital, namely GOA, with a billboard that has at least 3 other advertisements on it - talk about maximising sales opportunities - and lets not start on the Twitter and Facebook craze, actually lets. Facebook and Twitter are free digital spaces for everyone! And it seems that small businesses are loving this, albeit without utilising it properly and having plenty of room for opportunity, and why wouldn't they? It reaches many, its cheap or free and provides you with the ultimate control on your brand.

Digital seems to be the most effective means of advertising, it is immediate, captivating and the most free-form -creatively speaking. It also serves as a great element in IMC strategies and hey it provides an interactive platform for the target market. What more could you want????

But will there be a point where digital joins the clutter crew? Will the initial intrigue disappear? Will the target market dismiss the message in all the advertising madness? And what will be done to avoid the impending doom? Only time will tell....

But why now? Well I guess it comes down to who is able to be the most innovative and experimental. It was only a matter of time until the digital world and the advertising worlds collided.  The Lynx augmented reality strategy was a cracker! It opened the eyes and the mind of the target market, making the Lynx brand ever more edgy and maintaining their boundary pushing, loin invigorating and mind boggling messages.

So digital seems the way for the future, until it is overtaken by something fresher and newer. Until then lets embrace the digital race and make the best of a good thing.