The "There's nothing like Australia" TV spot.
This will be shown on TV (Australia inlcuded), Cinemas and social media. It will be turned into 30 second and 60 second spots as well.
This morning I happened to be watching "Breakfast" on Channel Ten and they were taking viewers calls on the video above. It received mix reviews and I found this dime of consumer insight extremely intriguing. Interestingly, there were callers who found the commercial, boring and lacking the Australian touch. I on the other hand disagree whole heartedly, I feel that this video, displays the best Australia has to offer to international tourists. Keep in mind, this the key market we are after. Another viewer commented on the fact that these destinations were not affordable and busy, not the hidden jewels "we" know of. I take these comments as a sign of success!!! It is intended to reach the big spenders in South East Asia, who want that private, luxurious and one-of-a-kind experience that money can buy.
So I say congratulations on the new efforts Tourism Australia. Let's keep this positive shift in Australian perception going.
Monday 4 June 2012
Sunday 3 June 2012
Update: Tourism Australia
Some news on the Tourism Australia campaign, they are going to use Facebook and other social media as one of their key components of the "There's nothing like Australia" campaign. SHOCK HORROR. Don't mind my scepticism.
When reaching a broad and diverse global market, Social Media is a great platform of communication and it appears to be working its magic. Since January the Tourism Australia Facebook page fan base has increased by 1 million to 3 million. So, what are they doing to make the fan base jump by such a large amount? They are using the Fan Page in conjuction with twitter, Youtube Channel, Google+, Instagram and Asian social platform os Weibo and Tudou. There we have our social media reach. Other than that, Facebook can seemingly do the work on its own, by suggesting to "like" the page because Joe Blogs did.
Similar to the Tim Tams campaign, the Facebook page is asking the fans to post stories about Australia. Beware not all fans are so called "fans", there will be those who will speak of negative experiences and the re-con work involved with those minor speed-bumps will be interesting to see.
Till my next update I bid you, adieu (or should I say 'hooroo').
When reaching a broad and diverse global market, Social Media is a great platform of communication and it appears to be working its magic. Since January the Tourism Australia Facebook page fan base has increased by 1 million to 3 million. So, what are they doing to make the fan base jump by such a large amount? They are using the Fan Page in conjuction with twitter, Youtube Channel, Google+, Instagram and Asian social platform os Weibo and Tudou. There we have our social media reach. Other than that, Facebook can seemingly do the work on its own, by suggesting to "like" the page because Joe Blogs did.
Similar to the Tim Tams campaign, the Facebook page is asking the fans to post stories about Australia. Beware not all fans are so called "fans", there will be those who will speak of negative experiences and the re-con work involved with those minor speed-bumps will be interesting to see.
Till my next update I bid you, adieu (or should I say 'hooroo').
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