Adidas Is All In- Australian Edition

As earlier mentioned Adidas has launched its biggest campaign in the history of the brand. We are all used to seeing these extravagant campaigns overseas in America, Europe and China. But long behold the campaign has graced Australian soil.

Cultural Hub Melbourne is the hot spot for the latest campaign feature. It is hosting a 60hr competition, at Queensbridge Square in Southbank, consisting of six teams of three from New South Wales and Victoria competing to win a massive Adidas Is All In prize. The winning team receives a trip to Los Angeles to see Katy Perry in concert, watch David Beckham & L.A. Galaxy play, a $10,000 shopping spree and last but not least a VIP shopping experience...not bad at all for 60hrs worth of non-stop sports.

Adidas has incorporated Facebook into the campaign (has anybody else noticed the increase in social media in campaigns? I sure have) through having Facebook fans "like" one of the competing teams. The team with the most "likes" wins! This latest move in the campaign is definitely asking its participants to be "All In".

Image from the Novafm website, promoting the challenge along with Facebook.

I am definitely getting the feeling that Adidas is all in with its current campaign.