The Branding Bunch

So here's a story of long loved branding...Coca Cola is part of many lives, its never new, in-fact it just works harder, to maintain its brand name!

Coca-Cola or more affectionately known world wide as Coke, it entered our live many moons ago with a pop of the cap, a tingling on the taste buds and a satisfied ahhhh. Coke we thank-you for your extremely long service to not only consumers but as the case study for the next generation of the advertising army.

We associate Coke as being fresh, fun, attractive and improving on our sense of community. For a carbonated beverage that is pretty damn good,  after all it is a universal word. 'Share A Coke' is the latest Coca-Cola campaign; it encompasses everything Coke is and has found yet another way to be current, to be noticed, to be purchased. So what is this 'Share A Coke' craze? It is pure GENIUS is what it is, the simple notion of putting a name on a Coke and telling the consumers to 'Share A Coke with Matt, Liam, Victoria....' captured the ever impulsive, attention craving and money wielding Gen X, Gen Y and Gen Z.

But what about us folk with the left of field names? Fear not, this campaign is not half-baked, you can go to 18 Westfield locations around Australia and have your name printed onto a Coke can for FREE! What a great Christmas idea, did I mention it is FREE! I'll say it again GENUIS!

This campaign doesn't there you can even win $50,000 between yourself and some mates and if you don't have a Westfield near you share a personalised Coke virtually through there Facebook page. Coke was meant to be shared, to be loved by all and Coca-Cola Amatil has ensured this.

My Facebook timeline was at one point ruled by people getting there personalised Coke cans and a million questions of Where? How? When?. This was a perfect way of gaining the target markets attention, as us Facebookers love "sharing" our latest feats. Along with the online avenue, there is outdoor, television and radio commercials, this mix is perfect as it hits you no matter where you go...inescapable and as the ads are short and sweet (much like a can of coke) you pay attention. Honestly, who can say that they don't pay attention to a Coke commercial, there is always an intrigue into what they are doing next and when can I get it!

Coca-Cola has become part of history and will remain with us long into the future.

Viva La Coca-Cola!

Check out this link: Best coke ads