Some news on the Tourism Australia campaign, they are going to use Facebook and other social media as one of their key components of the "There's nothing like Australia" campaign. SHOCK HORROR. Don't mind my scepticism.
When reaching a broad and diverse global market, Social Media is a great platform of communication and it appears to be working its magic. Since January the Tourism Australia Facebook page fan base has increased by 1 million to 3 million. So, what are they doing to make the fan base jump by such a large amount? They are using the Fan Page in conjuction with twitter, Youtube Channel, Google+, Instagram and Asian social platform os Weibo and Tudou. There we have our social media reach. Other than that, Facebook can seemingly do the work on its own, by suggesting to "like" the page because Joe Blogs did.
Similar to the Tim Tams campaign, the Facebook page is asking the fans to post stories about Australia. Beware not all fans are so called "fans", there will be those who will speak of negative experiences and the re-con work involved with those minor speed-bumps will be interesting to see.
Till my next update I bid you, adieu (or should I say 'hooroo').
No comments:
Post a Comment