The "There's nothing like Australia" TV spot.
This will be shown on TV (Australia inlcuded), Cinemas and social media. It will be turned into 30 second and 60 second spots as well.
This morning I happened to be watching "Breakfast" on Channel Ten and they were taking viewers calls on the video above. It received mix reviews and I found this dime of consumer insight extremely intriguing. Interestingly, there were callers who found the commercial, boring and lacking the Australian touch. I on the other hand disagree whole heartedly, I feel that this video, displays the best Australia has to offer to international tourists. Keep in mind, this the key market we are after. Another viewer commented on the fact that these destinations were not affordable and busy, not the hidden jewels "we" know of. I take these comments as a sign of success!!! It is intended to reach the big spenders in South East Asia, who want that private, luxurious and one-of-a-kind experience that money can buy.
So I say congratulations on the new efforts Tourism Australia. Let's keep this positive shift in Australian perception going.
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